The Chocolat Pupier brand was created in Saint-Étienne, France, in the 1860s. The founder, Jean-Louis Pupier, handed over the company to his son Joseph in 1895. His grandsons Adrien and Marcel Pupier succeeded their father in 1919. The company included trade cards in with their products. When collectors completed a full set of cards, they could redeem them for a gift. In 1938 the company issued a series of chocolate trade cards with the theme of countries of the world. Business declined after the second war, and the company was bought in 1957 and passed from hand to hand before disappearing in 1970. The brand belongs today to the group Cémoi.
Pupier was a French chocolatier that included trading cards with its products. In 1938, they depicted scenes from countries including Palestine featuring religious sites, views of Jerusalem, a map and a Zionist flag. Another card depicted the camp at Ben Shemen: founded in 1927, and still running to this day, the youth village and agricultural school counted Shimon Peres among its students. The back of this card—remember, this was 1938—calls it “a Jewish colony for children, located on the outskirts of Tel Aviv, where a number of young German Israelites are grouped together, having left Germany as a result of political events.”