"At the entrance to the spotless building in the Malkha technology park in which the RAM FM studios are located, the strains of Keren Peles' latest hit were still playing. Eleven floors above, facing broad views of the Judean Hills, one could forget for the moment that this was Israel. As a rule, some 20 Anglo youths work in the spacious offices, established by South African millionaire Issy Kirsh in 2006.
Kirsh is chairman of Primedia Broadcasting, and built RAM FM on the model of another station he owns, Radio 702, which operates in South Africa.
During the apartheid era, this was the only station in which both whites and blacks were on the air.
In its first year of operation, $2 million was invested in RAM FM, which began operating in February of last year.
The station's declared goal is bringing people together through music.
Recently the station mounted an outdoor advertising campaign in Israel and the Palestinian Authority with the catchphrase "music has no boundaries."
The ads featured artists like Bob Marley and the Beatles as examples of musicians who transcended continents and cultures through their work."Source: http://www.haaretz.com/culture/arts-leisure/no-voice-for-peace-1.243596